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Hillsdale College
Challenge: Make Hillsdale a premier national choice among high achieving high school students. Solution: Revisit the institution’s brand from the ground up from clarifying core mission and messaging with visual repositioning appealing to more contemporary look and feel. Hillsdale is a small, unique liberal arts college providing commanding national thought leadership in the Classics, Western civilization and Governance. Lead designer on the account, developing master brand look and feel, photography style, setting design standards across print and web, implementing print strategies on numerous accounts for Undergraduate Admissions, Graduate, Alumni and K-12 audiences. A 5-year account.

Viewbook cover and spreads showcasing reportage style student focusing on academic rigor with use of powerful messaging. Photography by Earl Richardson. 2015

Four Pillars capital campaign print showcasing key alumni in classic architectural environments. Perfect bound. Photography by Earl Richardson. 2018

Print viewbook and collateral for Hillsdale’s K12 academy featuring strong environmental photography and messaging. 2019

Print concept for Athletics Department national recruitment piece. Stitched with custom binding, produced by Fox Printing. Concept included blue cover flyleaf shown printed on jersey cloth to right. 2017

Admission print pieces (covers) developed during engagement including new master’s governance program in Washington, D.C.. Visual system included 3 sizes of footprint.