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Northern Arizona University
Challenge: NAU was known within the state and local state region, but lacked national awareness for being a leading research center.
Solution: Promote and rebrand the University as a national research institution among heavy-lifting state peers by nation media.
Promote NAU as a research institution where geography becomes destination and promote their state-wide presence with geographically diverse audiences.
Integrated national and regional media campaign work including print advertising, admissions print and collateral, a new institutional identity system,
visual branding for new campus hotel, state higher ed online network campaign and Presidential research brochure.
15-year account over two administrations and multiple creative groups.
Mountain Air Makes You Smarter branding campaign to promote NAU as a destination school.
Aspects of the campaign influenced editorial and messaging in print admissions work over subsequent years: Out-of-home media. 2005
Azun Arizona Universities Network media campaign across the three state university partners introducing comprehensive online modular learning programs across the partners.
Integrated campaign: Custom illustrations by Timmy Kucynda; out-of-home, print, social media. 2008
NAU Institutional identity system 2.0. Developed initial identity system in 2005 which this update phases out.
Identity redevelopment, brand gear merchandising, business templates, signage concepts, banners, color refinements, id manual. 2017
Annual Research publication by Office of the President touting university-wide accomplishments from the previous year. Sent to national presidential peer and state influencers.
Photography by Earl Richardson (KC) and other NAU staff: Screened custom kraft packaging mailer, folder is foil stamped and spot inks with 10 multi-page inserts. 2020
High Country Conference Center on NAU campus.
Environmental portrait and environmental photography by Kevin Anderson: sub-brand identity system and guide, print and out-of-home advertising, promotional video. 2010
