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Notre Dame Chicago
Challenge: A static position in highly crowded and competitive Chicago b-school marketplace. Solution: Build on the equity of the Notre Dame brand of fierce academic excellence along with a bold repositioning as the go-to business school in the region. Build on a premier Chicago campus location near Chicago’s financial district. Varieties of advertising campaigns across multiple media with a special emphasis on out-of-home and social media. An eight-year account.

Brand enlargement campaign featuring humanized logogram development: Social media animatronic series, print advertising, out-of-home transit kiosks throughout Chicago, logograms used for campus internal banners. 2014

Take It To The Next Level integrated multi-media campaign. Out-of-home transit takeover of Northwestern Station. 2016

Take It To The Next Level integrated multi-media campaign. Out-of-home transit transit kiosks, and development sketches. 2016

General brand and program-specific MSBA media featuring high profile portraiture shot across Chicago area by Jeff Sciortino. Out-of-home and print advertising. 2013

General and program specific EMBA alumni portraiture shot by Jeff Sciortino. Use of interchangeable messaging modules: Print advertising, social media, out-of-home station transit takeover. 2012

Various programmatic and general brand print ads. 2016