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Institute of Design
Work during the year of 2022 included the following:
Consulting on various design implementations,
Expanding the existing brand development through creative intersections of the ID monogram and key messages;
ID Academy web masthead imagery visualization; event social media concept and execution for 5 major events;
Email Target X campaign along with development of MailChimp email template;
Creative exploration and deliverable items for Dean Weil’s departure;
Participation in ID brand development and in bringing aspects to completion; Beta testing new ID brand features and discovery;
Development of suite of launch of brand deliverables including environmental, print, digital and student/prospect gifting.
MailChimp email template concept with new brand
New Years mailing card along with year-in-review letter
New Years mailing concept for 2023—“Welcome to a Brand New Year”
New Years year-in-review video—“Catching 22. Twenty-two frames of ID story with new brand
ID Academy web hero execution
ID Academy web hero alternate concepts
Career Outcomes print cover concepts
Career Outcomes spread concept
Career Outcomes spread concept showing talking testimonial via QR link and embedded imagery
Monograph reprint showing new brand
2022 Lucas Daniel Lecture campaign with print and media
Partnership print piece concept showing new brand
Target X recruitment email comflow showing six of the masthead heros with new brand details
ShapeShift 22 theme
ShapeShift 22 Instagram media for seven events.
Behavioural Design Event participant background
Behavioural Design Event media concepts explored
With Intent podcast promo. Copy for ten promos developed by Marketing & Communications.
Visual theme for Dean Denis Weil departure event. Number of deliverable items provided for event including, media, napkins, and large signing poster for students, faculty and staff.
Brand extention concept for ID monogram